Strength, Courage & Hope 💗
We're launching our first-ever Breast Cancer Awareness pink zip-up hoodie, designed by Ryan in collaboration with an incredible woman named Jade.
At just 33 years old, Jade is fighting stage 4 metastatic breast cancer. After overcoming stage 3 cancer in 2024, she received the devastating news that it had returned in May 2026, while she was nearly 20 weeks pregnant. Faced with unimaginable decisions, Jade chose to fight for her life and for the two young boys waiting for her at home.
Once unable to walk without assistance, Jade is now participating in a 62-mile walking challenge as her treatments continue to show encouraging progress. Her story is one of heartbreak, resilience, and extraordinary courage. And through it all, Jade continues to find the good in every day.
To keep the spirit of her daughter alive, we integrated her name into the logo seen along the sleeve, as well as the cancer support ribbon which replaces the “&” symbol.
While this hoodie was inspired by Jade, her story represents so many others — the fighters, the survivors, the families, and those we've lost along the way. Every journey is different, but each deserves to be seen, heard, and supported.
That's why a portion of the proceeds from every hoodie sold will go toward helping others facing this extraordinary battle. Because kindness is more than something we wear. It's something we do.
For Jade. For every fighter. For every story. 💗