You may have noticed that every piece of Chaos & Kindness clothing is designed using exactly 5 colors. Never less, never more — exactly 5 colors.
The 5 colors honor the 5 people, (an average of 5.45), who die by suicide every hour in America.
Think about that, 5 lives are lost every single hour in this country, that’s a staggering average of 120 lives per day.
Our creative team includes aspiring artists, individuals labeled “disabled”, and in-house designers, and every design will pay tribute to the lives which have been lost to the tragedy of suicide. A percentage of all Chaos & Kindness profits is shared among grassroots organizations who are working in mental health services and suicide prevention. Every time you wear a Chaos & Kindness design, you are honoring the 5 lives lost each hour. And with every purchase, you’re directly supporting the organizations who are making a real difference at the ground level, and saving lives.