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After two full months of overhauling our brand and our mission, we launched Generation 2 of Chaos & Kindness. From this day forward EVERY Chaos & Kindness design will always have 5 colors (no more and no less). The 5 colors are to represent the 5 people in America who die by suicide every hour. At 10pm every night a 10,000 watt light shines on the roof of our store into the sky and can be seen for miles. The light stays on for 120 minutes to represent the 120 that die each day by suicide. It’s to represent finding light in the darkness. We have also teamed up with 5 non profits that specialize in mental health, with resources to aid those who are struggling and to help them before they become a heartbreaking statistic. This gives our brand a greater purpose and is in line with many who work for us that struggle with mental illness. Our hearts go out to anyone who has ever lost a loved one to suicide, we will be trying our hardest to be a light in the darkness for them.



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